World Sport & Business Summit

About the Summit

The World Sport & Business Summit is an international forum where sport is viewed not only as competition, but as a full-scale economic sector. It brings together representatives of sports organizations, business leaders, investors, marketers, and industry experts to discuss how the sports market is changing and which decisions will shape its future.

In 2026, the World Sport & Business Summit will take place in Baku, becoming one of the key business events in the global sports industry calendar. The forum is scheduled for 24–29 May 2026 and will welcome participants from different countries and market segments.

Why Baku

Over recent years, Baku has established itself as a host city for major international events — from large-scale sports competitions to high-level business forums. Hosting the World Sport & Business Summit in the capital of Azerbaijan highlights the region’s growing role in the global sports and business agenda. The exact venue will be announced closer to the event date with the release of the official program.

What the Summit Focuses On

At the core of the summit are real market processes shaping today’s sports business. Discussions cover how clubs and leagues build sustainable financial models, how brands collaborate with sport, and which partnership formats deliver long-term value.

Special attention is given to sports marketing, sponsorship, and audience engagement. The conversation goes beyond advertising, focusing instead on long-term strategies, content creation, and the development of sports brands in the digital environment.

Media, Technology, and New Formats

A significant part of the agenda is dedicated to changes in sports media. Streaming platforms, digital broadcasting, and social media are reshaping how audiences consume sports content and opening new revenue streams for the industry. The summit examines how these shifts affect the market and what opportunities they create for businesses.

Technology in sport is another key topic, including data analytics, digital platforms, fan engagement solutions, and the growth of sporttech startups. These areas are increasingly important for investors and decision-makers.

Market Trends and Practical Value

The World Sport & Business Summit in Baku is not a theoretical conference, but a working platform for exchange and analysis. It helps participants identify key sports market trends, understand which segments are set for growth, and see which business models are already delivering results.

For attendees, the summit offers:

• clearer insight into the international sports business market

• opportunities to build partnerships and explore new growth points

• practical perspectives from industry professionals

Who Should Attend

The forum is designed for sports club and federation representatives, business leaders, brands, investors, marketers, media professionals, and sports market analysts.